We discount the future and live in the here and now, which is why conventional rewards programs do not work. trustr – the flagship product of trUSX Inc, a DE c-corporation – brings together a population-based effort to improve trust in the way people, groups and companies pay and relate to each other. With trustr, AI-driven rewards arrive immediately. These rewards drive sustained behavioral change because they are tied to any measured activity including medical milestones, work milestones, sports achievements, customer engagement, scholastic achievement, work-flow optimization, social media posting, voting, compliance and training. trustr uses unexpected rewards to restore the trust needed to drive behavioral change.